At the briefing stage, Nigel Campbell Associates will determine with the client the objectives and challenges of the conference as well as the desired outcomes.
The following points will be considered before a proposal is presented to the client:
The style and setting of the conference
The desired mood of the conference
The most effective use of a facilitator / master of ceremonies:
- To introduce key speakers
- To run journalistic-style on stage interviews with the main protagonists
- To ensure smooth and professional transitions between conference items
- To handle question and answer sessions / award ceremonies
- Neutral and upbeat summaries of discussions
