Nigel Campbell Associates


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	::	Training: Handling the Media

	::	Training: Train the Trainer

	::	Training: Presentation Skills

	::	Training: Communication Skills



Overview :: How it Works :: Client Examples


Handling the media is full of pitfalls and opportunities and should not be left to chance.
	Situation:
	Preparing for an interaction with the media
	Challenge:
	Ensuring that one's message comes across What should one ask the journalist before the interview? What are the rules of the game for the interview? What does one need to do to be convincing? How to deal with questions that destabilise you? What should one say in a crisis situation? How should one prepare before an interview or press conference? How should one adapt ones approach for either TV, radio or the press? How to build productive relationships with journalists?
	Method:
	Hands-on practical training Objective assistance with the defining and developing of key messages Techniques for effective relationship building with journalists Training for press conferences and Q+A sessions Thorough preparation before the interview Techniques for answering questions while sticking to one's own agenda On camera role-plays followed by critique
	Results
	Greatly increased confidence and credibility Clear dissemination of key messages Damage avoidance